Swipe File Secrets

By John Anghelache | Jan 30, 2009

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The late, Gary C. Halbert, is my favorite copywriting mentor. Not only was he ultra-successful but he could teach the art and science of crafting ad copy like nobody’s business.

One of the things I learned from Gary is the importance of making things easy on yourself. For example, let’s say you want to write an ebook on losing weight.

What should you do?

Well, maybe you ..read more