If you are struggling to succeed with ebook marketing, PLR products (Private Label Rights) could give you some serious return. PLR products are normally not only quite reasonably priced, but they also will save you from lots of research and writing. Using PLR e-books and articles are for that reason a great way to generate a good ROI (return on investment).
One possible catch with PLR material is, however, that it is a popular thing to use. Many business owners have picked up such products and are using them right now, in one form or other, on their own blog or web site. In other words, the same PLR ebook or article may have been posted dozens or hundreds of times already, edited or not.
Succeeding with PLR
The lesson here is simply this: you have to re-write every PLR ebook and PLR article significantly in order to make it unique. One reason for doing that is that the search engines like unique material.
Another reason for providing unique articles and e-books is that it serves your potential customers better. For which visitor likes to come to a website or blog and discover an article that he has already taken part of somewhere else, written by someone else? So even if you may not be punished by the search engines for duplicate content, your visitors may very well object or become doubtful.
Yet another reason for a more serious rewrite of the PLR content is that no two authors or writers think exactly alike. So after having picked up the PLR article or ebook, you may very well find that the text is not as comprehensive or targeted as you would have liked it to be. Or perhaps it is out-of-date, so that it requires some modernization? Or perhaps the original writer is using a tone of voice that is simply unacceptable to you, or to your readers? Whatever the exact reason, you should seriously consider a rewrite.
Here, then, are six ideas on how to alter your PLR article or ebook so that it may serve you and your customers better:
1. Modify the title
One type of editing is to change the main title of the work, whether an article or an e-book. Some PLR products come with ill-chosen titles where you simply have to take the time to change it, not only for SEO (search engine optimization) reasons, but also for the reader: if your article or e-book doesn\’t match the title very well, the reader may feel somewhat cheated.
But even though the original title of the PLR ebook or article is well chosen and fits with its content, you must still change it. In that case the challenge is that you may not be able to change it entirely. However, it is better to make it just a little different and still staying on topic, than it is to make the title very different but not keeping the main keywords in the title.
2. Moving paragraphs
It is not unusual to find that PLR ebooks and articles are written in a quite untargeted fashion, with paragraphs that do not have a correct flow. One reason for this may be that the paragraphs are copied and pasted from other PLR sources in order to produce \”new\” products that the original author can sell again. (So watch out before you buy!)
One way to \”rewrite\” such a PLR article or ebook is therefore merely to rearrange the paragraphs in the manuscript. By putting one paragraph before another, the total flow of the article (or ebook) can become considerably improved. And the beauty of it is that you do not have to do any typing!
3. Erase paragraphs
Deleting one or several paragraphs is another approach to \”rewrite\” or reorganize the paragraphs. This technique may be especially proper to employ when one is reworking PLR articles and PLR ebooks of low quality, where there may be many paragraphs that do not fit so well into the theme of the PLR article or ebook.
4. Rework paragraphs
In this fourth way, you simply rewrite the paragraph so that it ends up having the exact same ideas as when you started, but with those ideas articulated with other words. So after editing the text \”global warming is false\” it may become, for example, \”it is not true that there is global warming\” or \”man-made global warming is false\”. You get the idea.
5. Make paragraphs more detailed
Although extending a paragraph definitely is a way to rewrite a paragraph (and thus may potentially be a part of the previous point), I nonetheless want to keep this method as a separate point. It is by this method that you can make your PLR article or ebook even more unique, and considerably more helpful to your potential customers.
By expanding an article I mean expanding its specific content. You could, for instance, add new points, new reasons, new arguments, new questions, or new data.
The further development of a PLR ebook or article in this way may now and then result in paragraphs of a considerable length. Therefore, it might be desirable to split up the long paragraphs into several shorter ones. While this editing procedure may take some time, it is a great plus for your new article or ebook, for it makes it even more unique.
6. Putting in Related Links
In some PLR products you may find included certain helpful links and keywords that were used to assemble the product. Sometimes you may decide to put some of these links and keywords into your edited text. At other times you may decide that you want to add your own links or keywords instead.
Whatever the exact situation is, be careful when it comes to relevance. Do not add links and keywords that not relevant to the text. So in an article on how to lose weight, don\’t include a link to a course on how to succeed with real estate in Singapore. Be relevant and kind to the reader.
Conclusion
Using PLR articles and PLR e-books may certainly be a step towards an increase of your online earnings. But be careful to thoroughly edit your PLR articles and ebooks so that they become not only unique but also factually correct and interesting to study.
Adding other components to your e-book or article, such as graphics and videos, may make your visitors even more happy. So give your articles and ebooks the personal touch your readers are searching for, and then wait for conversions!
ABOUT THE AUTHOR: Ronnie B. Jones is a contributor to the EbookBrothers.com website, where he regularly writes on ebook marketing, including topics such as PLR ebook rewriting etc. For a free subscription to the EbookBrothers.com Newsletter (with news, articles, tips and tricks on how you can succeed with your own ebook business), please visit this ebook business site right now, before the offer expires.
Professional Article Writing Service - A Guide
