The Resource Box is the very last part of your article that the reader will see. Basically, it follows the last paragraph of your actual text. It is often referred to as the Authors Bio Box. This is an extremely important area and you should think very carefully about what you are going to enter into this box. When I started my article writing career, I was entering way too much in this area. It was pointed out to me that if the reader wants to learn more about me, they can check my bio information in another location.
On doing some research on the importance of the Resource Box, I realized that it’s main purpose was to motivate the reader to take action that would benefit my business. For most of us, that action would see them clicking on the links we have provided that directs them to our website.
The following information should be included in the Box:
* your name
* a brief history of your business background
* your current employment
* an invitation to take action (visit your website)
At the end of this article you will see my Resource Box. It is just a short paragraph, but I have made sure to include all of the above. People have been reading your article because they were seeking information on a specific subject. They were not looking for information on you. However, they have now finished reading the article and here in the Resource Box, it is your opportunity to say something to motivate them to want to click on your links and visit your website.
I am sure that you took quite a bit of time in creating your article. You should be just as diligent when creating your Resource Box. It really doesn’t matter if your article is in the number one spot on Google. If you have not been able to motivate the reader to click on your link that will take them to your website, then you have not accomplished your goal. I know of people who write terrific articles but they are not getting the transition over to their site. I really want to emphasize this point. You have put so much hard work into your writing with the intent of increasing your business, so don’t forget this very important stage.
Most article directories allow you to have two links in your Resource Box. If you try to put more than two in, and the directory has to modify your Box, it could end up being a problem for you. I feel that two links is quite sufficient for just one paragraph. I usually direct both my links to my website but sometimes I will use one for my social networking sites, such as YouTube or Facebook. This gives the reader a chance to get to know me better.
The Resource Box gives you a great opportunity to reach out and connect with your readers. Please make sure you take full advantage of this and then you can just stand back and watch your business grow!
Explode Your List with Article Marketing
