What do you do if you’ve found a few established website copywriters, but you either can’t afford their fees, or they’re too booked to take your projects? Don’t despair, because if you’re creative, you can find several other alternatives. You may even be able to find a copywriter who’s willing to do a limited service for you, as discussed below.
This article discusses 4 alternatives to hiring website copywriters. Though they’re not as good as contracting the full services of a freelance copywriter, they will give you more options you can take.
The 4 Alternatives To Website Copywriters
You Can Learn to Write Persuasive, Website Copy Yourself
This can be a daunting task, especially if you’re “not a good writer.” Even good writers who don’t understand direct-response copywriting would still have to go through a learning curve.
Yes, for you to seriously learn how to create direct-response web copy requires quite a bit of dedication. After all, it is a profession unto itself, and professional website copywriters spend a tremendous amount of time, money and effort to truly qualify themselves for thier trade. The payoff for you, if you learn to become a website copywriter, is that you’ll be able to communicate your offer to your customers and visitors. After all, nobody knows your offer as best as you do.
Get A Critique Done By A Professional Copywriter
It’s too bad most copywriters fail to even mention this service to potential clients. This is perhaps the best of the 4 alternatives listed here. Short of offering their full services, a professional web copywriter can offer to go over your current web copy, and suggest a number of changes you can make to improve your results.
Find Out What Works Through Split-Testing and Tracking
Here’s something to consider: your prospects may have more time on the weekends to sit down and read what you have to say. That means that if you sent out your e-mail messages on Friday, there may be a better chance that they’ll be read. This is how just a small change in your web copy, or how you do things, can increase your response. Such factors are the presentation of your offer, your web page layout, and the contrasting of colors on your web page.
There are a lot of website copywriters who don’t know how to do testing, tracking, and conversion. However, one who does may be able to provide testing and tracking services for you.
Follow The Rough Examples Set By Saleletter Templates
If I were to say, “the intro, the body, the conclusion,” what would come to your mind? You’d probably recall your grade school days when you learned how to write a simple essay. A salesletter template is very much the same thing. It guides you to along the A-Z of writing your own web copy. Though there are limitations to using salesletter templates, this option is better than nothing if you can’t find a qualified copywriter to create a promotion for you.
Becoming A Freelance Copywriter
