What do presidents, candidates for political office, political debaters and Internet Marketers have in common? Writers. They all need original content.
The political leader outsources to a speech writer; the Internet Marketer hires a freelance article writer. Both entities are ghostwriters who take no credit for his work. The speaker or webmaster takes all the glory.
Ghost/speech writers have been hired by our political leaders for 100′s of years. It has been reported that Alexander Hamilton was the speech writer for George Washington. If that is factual, then Alexander Hamilton is probably the most famous ghostwriter of all times.
A ghost writer is a writer who works for hire and upon culmination of the project relinquishes all rights to the project. Nearly all politicians use ghost writers to write their memoirs, correspondence and speeches. Webmasters use ghost writers to write their articles because they either don’t have the time or talent to keep their website updated with original, tailored content.
We will explore and explain the process of hiring a ghostwriter to write those original articles for your website. Following are a few points to help with the process:
Be prepared. Do not contact a ghostwriter without being aware of what you need. Do you require technical data? Will the articles necessitate in-depth research? How many words do you want? What idea do you want the article to impart?
Don’t tell the ghostwriter to “write me an article on obesity” – a subject that has numerous subtopics and methods. If you don’t understand what you require I can promise you the ghostwriter will not satisfy you, no matter how much they charge or how seasoned they are. They are writers, not wizards.
Be professional. If you desire to employ a freelance writer but you are clueless as to how much they charge or how they work you could end up losing your shirt. Hop over to Google and look up “custom articles”, “freelance writers” and “ghost writers” to see what the going rates are.
Some will post their rates on the Internet. When you find what the “going rate” for ghostwritten articles is you can develop your budget for the expense. Or, after the research you may determine you can’t afford a ghostwriter.
Ask for an estimate. Many times internet sites will publish their rates so you can easily determine what the project will cost. At other times you may need to ask for a quotation.
Or, perhaps you are posting on one of the freelance websites such as elance.com or getafreelaner.com. As indicated in Item #1 – Be Prepared. Cover the following points in your query or posting: a) article length (words) b) article Topics c) deadline for the finished work d) your budget for article writing, and e) the method of payment.
Be Specific. What do you want? Whether you believe it or not there is a difference in “content articles” for your web visitors to read and “keyword articles” written to improve your SEO (search engine optimization).
Maybe you want both. If so, does the ghostwriter have skill in creating people-pleasing content that will also delight the search engines and boost your search engine position?
Keep in mind your profit margin. Never overpay for your articles. Be sure to keep good records of income vs. expenditures and don’t forget that the reason you are hiring a ghost writer to write those custom articles for your website is to increase the flow of traffic, hence the earnings, to your website.
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